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Used by 300+ SMEs in Portugal

The CRM that keeps your whole operation in one system, with AI working for you.

Publiweb360 is the AI CRM that replies on WhatsApp in seconds, qualifies the lead, books the appointment and handles the follow-up — on its own, 24 hours a day. Everything you use today (WhatsApp, funnels, calendar, payments, reviews) in one system that works for you.

  • 300+SMBs
  • 24/7always on
  • 14 daysfree
  • 1system
Assisted migration No lock-in Assisted setup Dedicated human support
In rollout with businesses across EuropeSecure payments via StripeGDPR compliantSupport in your language
Meta Business Partner — Publiweb360
Demo

Watch the system sell for your business. In 3 minutes.

From WhatsApp message to closed sale — with no one glued to a screen. This is what it does, every single day.

The pain

You don't lack leads. You lack a system.

While you read this, there are unanswered messages sitting in your WhatsApp. And the customer who sent them has already written to two other companies — and will buy from the first one to reply. Not the best one. The fastest one.

The problem isn't WhatsApp. It's WhatsApp being disconnected from your CRM, your calendar, your follow-up and your sales. So every single day, you lose:

  • WhatsApp22:47

    The lead who messaged at 22h47 and only got a reply the next day (too late).

  • Quotesent

    The quote you sent that no one ever touched again.

  • Calendarbooking

    The appointment the customer forgot, because no one confirmed it.

  • Customer6 months ago

    The customer from six months ago who was never contacted again.

  • Reputation5 stars

    The 5-star review you never asked for.

  • Invoicinguncollected

    The invoice that got lost in the chaos and was never collected.

Every forgotten lead is money you already paid to attract — and let slip away. You don't need to work harder. You need a system that closes what's left open.

Your day, before and after.

After

  • Everything lands in the CRM, in one place
  • AI replies in seconds, at any hour
  • Follow-up happens on its own
  • Automatic reminders cut no-shows
  • Past customers reactivated on autopilot
  • See your pipeline and open value, live
  • You focus on closing; the system handles the rest
The control centre

Not just another CRM. It's the control centre of your business.

Publiweb360 replaces your CRM, your email marketing, your booking tool, your chat, your landing pages and your billing: all behind a single login. The CRM is the commercial brain: everything flows through it, everything works from it.

Publiweb360°
  • AI that replies
  • Messages
  • Funnels & pages
  • Bookings
  • Automations
  • Payments
  • Proposals
  • Reputation
  • Members area
  • Mobile app
  • Reports

The difference: a normal CRM is a filing cabinet your team has to feed. This one works for you: it captures, replies, qualifies, books, charges, asks for reviews and reactivates. More than 30 features that, unlike standalone tools, all talk to each other.

Everything included

More than 30 features. Organised around what your business needs to get done.

Click any feature to see it in action.

Capture
  • Turn clicks into qualified contacts.

    Turn clicks into contacts that land straight in your CRM, tagged by source. Drag-and-drop builder with ready-made templates, multi-step funnels, and pages live on your own domain in minutes.

  • Collect the right information before the first conversation.

    Custom fields, conditional logic, and automatic linking to the contact record. Every answer stays in the history, ready for your team and the AI to use.

  • Ad leads land in your CRM, not in a lost email.

    Connect your Meta and Google campaigns and see the source and return for every ad. Each lead arrives tagged and drops straight into the right funnel.

Engage
  • Every conversation in one place.

    WhatsApp, Instagram, Facebook, SMS, email, and website chat in a single thread, linked to the customer. Your team replies from one screen, with the full history right in front of them.

  • Replies in seconds, around the clock.

    Informs and qualifies in the tone you set, and remembers each customer’s history. Hands the conversation over to a human whenever needed.

  • Incoming calls get answered and logged.

    Answers incoming calls and collects key details. The contact and a summary are logged in the CRM for immediate follow-up. Optional feature.

  • Customers book themselves; your calendar fills up.

    Booking pages with your real availability, synced with your calendar. The AI can also book appointments mid-conversation.

  • Fewer no-shows, a fuller calendar.

    Automatic confirmations and reminders by WhatsApp and SMS, the day before and right on time. Anyone who calls and goes unanswered gets a message right away.

Convert
  • Every deal in sight, from first contact to sale.

    Drag cards from stage to stage and see the open value in every column. Industry-specific pipelines, ready to use.

  • The full context on every customer.

    Conversations, appointments, payments, notes, and tags in a single record. Your whole team always knows where every relationship stands.

  • The follow-up nobody does, done automatically.

    Message and task sequences triggered at just the right moment. Visual automation builder, no code required.

  • The next step, decided intelligently.

    They act on customer behavior: replied, ignored, booked, paid. Fewer manual decisions, more consistency.

  • From "yes" to "paid" without friction.

    Payment links, subscriptions, and recurring billing via Stripe, right inside the conversation. Payment status stays linked to the deal in your pipeline.

  • Send, sign, and close in one place.

    Branded proposals and quotes, accepted with a digital signature. The moment the customer signs, the deal moves forward in the pipeline.

  • Invoicing connected to the rest of your business.

    Direct integration with multiple invoicing systems — and with yours, via API. No manual exports, no duplicate data.

Retain
  • More reviews, requested at the right moment.

    Requests Google and Facebook reviews after the service and helps you reply. Requests go out on autopilot, with zero effort from your team.

  • The customer from six months ago comes back on their own.

    Automated campaigns that re-engage dormant contacts with the right message. Sell again to people who already know you, without spending more on ads.

  • Sell knowledge inside your own system.

    Courses, communities, and certificates under your brand, free or paid. All connected to your CRM and recurring revenue.

  • Who does what — and your business in your pocket.

    Owners, tasks, and performance per person, always visible. The mobile app takes your conversations and calendar anywhere.

  • Start ready, with your data in place.

    Pipelines, automations, and messages pre-configured for your industry. Assisted migration and dedicated support.

  • Know what comes in, what converts, and where money sits still.

    Funnel, lead sources, response times, and revenue in one dashboard. Decisions based on numbers, not hunches.

  • Ask your business questions.

    "How many leads went unanswered this week?" Instant answers. API and webhooks connect the rest of your tools.

Coming soon

What we’re getting ready for you.

Publiweb360 is always evolving. Here’s a peek at some of what’s on the way.

Coming soon

Auto-reply to new Instagram followers

The moment someone follows you, the assistant starts the conversation and captures the contact.

Coming soon

The AI assistant sends images

Photos of properties, vehicles, menus or catalogues, straight into WhatsApp and Instagram.

Coming soon

AI assistant schedule

Set when the AI replies on its own and when it hands over to your team.

Coming soon

Automatic promotions and discounts

“Buy X, get Y”, percentage or fixed amount, applied automatically at checkout.

Coming soon

Video in forms

Add video to your capture forms to convert more.

In development

Assisted SEO

Generate and fix your site's SEO to rank better on Google.

Coming soon

Smooth AI-to-team handover

The assistant pauses automatically when a human joins the WhatsApp conversation.

Coming soon

Pages and checkout in multiple currencies

Sell to international customers, in their own currency.

Features in development — this list may evolve.

AI at work

The AI that doesn't just look good on a website. It gets to work in your business.

22h47, Tuesday.

A customer asks on Instagram how much the assessment costs. The AI replies in 9 seconds, explains the price, asks about urgency and availability, and books Thursday at 18h00. It sends the confirmation by WhatsApp. In the morning, you wake up to a full calendar — not 14 unanswered messages.

Publiweb360's AI does, every single day, what a team could only do full-time:

  • Replies after hours on WhatsApp, Instagram, Facebook and your website.
  • Qualifies: asks about budget, location, urgency and goal.
  • Books in the right calendar and sends the reminder.
  • Follows up with anyone who went quiet and reactivates past customers.
  • Asks for the review after the service.
  • Helps your team: summarises conversations, writes emails and ads, suggests automations.
  • Hands over to a human whenever it's needed.

You're in charge

You're in charge. You set the tone, what the AI can say and when it should pass the conversation to a human. The AI is an operational assistant, not the final decision-maker — and it doesn't replace professional advice in sensitive fields (health, legal, financial). It covers the hours when no one else can reply.

Want to go beyond automation? Agent 360 is an AI team, with its own memory, that you can delegate entire business functions to.

Meet Agent 360
The full lifecycle

Everything you need, at every stage

From first contact to repeat sale: see what Publiweb360 does at each stage, all in one AI-powered platform.

More leads in the door

Attract the right people, turn interest into contacts and keep your pipeline full.

  • CRM
  • Forms, surveys & quizzes
  • Websites, funnels & landing pages
  • Chat widget / Conversation AI
  • Social planner
  • Missed-call text-back
  • QR codes
  • Ad manager (Google/FB/Insta)
Start your 14-day free trial
Visual pipeline

Your business's money, in plain sight. And exactly what it takes to close it.

Every deal is a card on the board. At a glance, you see everything that matters.

Pipeline · Real Estate live
Every industry comes with its pipeline pre-configured for how you actually work.
  • Which stage each customer is in and what they're worth (potential value)
  • Where the lead came from and who owns it
  • The next action and the last contact
  • Which automation is running and the probability of closing
  • The forgotten leads (stalled for too long) and your team's bottlenecks
Members Area live
Your academy and community, under your brand.
Members area

The "Netflix" of your courses, mentorships and training.

Sell and deliver knowledge inside your own system, with a streaming experience your customers already know how to use. Ideal for trainers, coaches, consultants, therapists, clinics, agencies, schools and any company that runs onboarding.

  • Sell courses and mentorships, and build recurring subscription revenue.
  • Lessons, modules, progress and certificates — all automatic.
  • Your own community and live sessions with chat.
  • Plan-based access and integrated payments.
  • Less repetitive support: the content answers for you.
See plans
Integrations

Works with the tools you already use.

Meta Business Partner — Publiweb360
WhatsAppInstagramFacebookMessengerTikTokGoogle AdsGoogle Business ProfileGoogle Business MessagesSMS & VozYouTubeFacebook PixelClaudeChatGPT
GmailOutlook / Office 365Google CalendarEmailStripePayPalSquareAuthorize.NetNMIQuickBooksXeroGoogle MeetGeminiOpenRouter
ZoomWordPressShopifyWooCommerceClickFunnelsZapierMakePabblyAPI & WebhooksGoogle AnalyticsGoogle Tag ManagerSlackManus AI

+ Zapier and Make to connect thousands of apps

An app with your brand

Stop being "just another business on WhatsApp". Live on your customer's phone.

  • A business management app (included): your CRM in your pocket — reply, check your pipeline and your calendar from anywhere.
  • Your own branded app (Enterprise plans): with your name and logo, published on the App Store and Google Play.

In your branded app: direct push notifications, access to courses and community, bookings, content and a premium experience none of your competitors can match.

Industry solutions

Every industry, a system built to fit.

Pick your industry and see Publiweb360 already configured, with the pipeline, the automations and the language of your business.

Real estate

Reply to leads from Idealista, OLX, Facebook and your website in seconds, qualify buyers and book viewings without relying on manual calls.

More viewings, fewer cold leadsExplore

Health and beauty

Reply on Instagram and WhatsApp, book consultations and send reminders — and cut the no-shows that empty your calendar.

Full calendar, fewer no-showsExplore

Law firms

Handle initial intake, collect details and book consultations — without turning the AI into a legal adviser.

Less time on intakeExplore

Sales consultants

An organized B2B pipeline, automatic follow-up and full context on every deal.

More closes, nothing forgottenExplore

Insurance

Capture quote requests, automate renewals and track every case without missing deadlines.

Renewals that never slipExplore

Car dealerships

Reply by vehicle of interest, organize test drives and financing, and handle after-sales.

More test drives, more salesExplore

Solar panels

Capture leads, qualify usage and address, book technical visits and send proposals with follow-up.

From contact to proposal, no leaksExplore

Marketing agencies

Manage multiple clients in one system, with automations and AI per account.

Scale without chaosExplore

Therapists and coaches

Sessions, payments, reminders and a membership area to sell your expertise.

Bookings and recurring revenueExplore

Other industries

Restaurants, events, local services: if your business runs on responding and selling, there is a system for you.

Talk to usExplore

It's for you if…

  • You make a living serving and selling (services, local business, consulting, clinic, dealership, agency…) and you lose customers because you can't reply in time.
  • You're tired of jumping between WhatsApp, spreadsheets, calendar and social media.
  • You want everything running without needing a technical team.

It may not be for you if…

  • You only want one standalone tool, not an integrated system.
  • You're a large company with an IT team and your own stack. In that case, let's talk about Publiweb360 for Enterprise.
The cost of separate tools

The problem isn't paying for several tools. It's paying for tools that don't talk to each other.

Every extra tool is one more password, one more place to check, one more crack for a customer to fall through. Here's what building the same setup separately costs:

Everything Publiweb360 replaces

  • CRM & pipeline
    €99/mo
  • Funnels & landing pages
    €297/mo
  • Website builder
    €29/mo
  • Email marketing
    €99/mo
  • Bookings
    €29/mo
  • Automations
    €169/mo
  • Chatbot / AI assistant
    €169/mo
  • WhatsApp / unified inbox
    €49/mo
  • Reputation / review management
    €159/mo
  • Members area & communities
    €149/mo
  • Digital signatures
    €47/mo
  • Dashboards / reports
    €99/mo
  • Mobile app
    €149/mo
Standalone tools
≈ €1.692
€87

It's not just what you save (over €1.500/month). It's no longer losing customers in the cracks between tools that were never built to work together.

Average market prices for equivalent plans (June 2026). Illustrative estimate, not an official comparison with any specific provider.

Objections

The excuses holding you back. And the truth.

I’m not good with technology.
It comes ready to use, with an app and support in English. If you prefer, we set everything up for you.
I don’t have time to set it up.
Assisted setup: we leave the system up and running. You build nothing.
It’s expensive.
Expensive is losing clients and paying for 13 separate tools. Plans start at €87/month.
My team won’t use it.
It’s simple, it’s mobile, and the AI does the work. It doesn’t depend on anyone filling in records.
What about the data in my current system?
Assisted migration. You don’t start from scratch.
I don’t trust AI talking to my clients.
You set the tone and the limits. The AI hands over to a person whenever needed.
What if I don’t like it?
14 days free, no lock-in. Zero risk.
Testimonials

What those who've already made the switch say.

Excellent

I stopped losing messages at night. The AI replies on Instagram and books the assessment appointments while I’m with clients; my calendar has never been so full.

Marta Sousa
Marta SousaClínica de estética · Braga
May 2026

Leads from Idealista go straight into the CRM and get a reply within seconds. I closed two deals I would have lost before by replying too late.

Tiago Ferreira
Tiago FerreiraConsultor imobiliário · Lisboa
April 2026

I replaced Excel, Calendly and Mailchimp with a single system. I save hours every week and nothing falls through the cracks.

Ana Pereira
Ana PereiraEstúdio de serviços · Porto
May 2026
Trust & GDPR

Secure, GDPR-compliant, with AI under your control.

GDPR compliant

data handled under the European regulation, with permissions and consent.

Human control over the AI

you set the rules and limits; the AI hands over to a human when needed.

Limits in sensitive sectors

in healthcare, legal and finance, the AI handles the admin work, not the professional advice.

Human support in English

via WhatsApp.

Secure payments via Stripe

assisted setup · no lock-in.

How to get started

Getting started is easier than you think.

1

Free audit (30 min)

we show you where you're losing revenue.

2

Everything set up for you

assisted setup, with your data migrated.

3

Start capturing and converting

the system works 24/7; you focus on growth.

Plans

Choose where you are today, and how far you want to go.

All plans come with 14 days free and no lock-in.

EssentialOrganise
€87 €47/mo

Who it's for: professionals and businesses still running everything on WhatsApp and Excel.

Outcome: everything organised in one place, with the AI replying and booking from day one.

  • CRM + visual pipeline
  • AI that replies on WhatsApp, Instagram, Facebook and your website
  • Website, funnels and landing pages
  • Calendar + automatic reminders
  • Payments, payment links and subscriptions
  • Essential automations
  • Mobile app · support in English
Start free
EnterpriseScale
custom pricing

Who it's for: chains, franchises and operations with multiple locations or teams.

Outcome: scale without chaos, with tailored AI and your own brand.

  • Everything in Advanced, plus:
  • Multi-location and sub-accounts
  • Custom AI agents
  • Your own app, under your brand (App Store and Google Play)
  • Dedicated onboarding · account manager · SLA
  • Custom integrations and API · team training
Request a quote

Every plan starts with 14 days free · no lock-in.

FAQ

Frequently asked questions

It is an AI-powered CRM platform for small and medium businesses that centralizes contacts, WhatsApp, automations, scheduling, funnels, payments, reputation and a membership area in one system — to capture, respond, qualify, sell, collect and retain.

No. It comes ready to use, with an app, video training and human support. If you prefer, we set everything up for you.

You can start the same day. With assisted setup, we get the essentials working fast, including migrating your data.

The AI replies to incoming messages on WhatsApp, Instagram, Facebook and your website — it informs, qualifies and books, at any hour. You set the tone and the limits, and the conversation is handed to a person whenever needed. AI is included in every plan.

AI call answering is available as an option. The core strength is text AI (WhatsApp, social channels and your website).

Publiweb360 handles payments, payment links, subscriptions and collections, and integrates directly with several invoicing systems — and with yours, via API.

Yes. We run an assisted migration of your contacts and history.

Yes, through official APIs (Stripe, Meta, Google and more) and connections to your workflow.

An app to manage your business is included; on Enterprise plans you can have your own app, with your name and logo, in the official app stores.

No. You can change plans or cancel whenever you want.

You choose the right plan. There is no charge during the free period, and we do not ask for a card to get started.

The CRM is the system your business runs on, with AI doing the tasks. Agente 360 is an AI team with its own memory, to which you delegate entire roles — one level up. They work together.

Decide today

We're not selling software. We're selling sales that stop slipping away.

Every day without a system is a day spent losing customers you've already paid to attract. There are leads sitting in your WhatsApp right now. The question isn't if you need this — it's how long you'll wait to switch it on.

Assisted migration No lock-in Assisted setup Human support